When a consumer visits one of your content pages, you have a unique opportunity to maximize other marketing channels in two ways. We show you how to tag these consumers into a marketing bucket. This allows you to add them to remarketing campaigns.

If they sign up for your newsletter, we show you how to collect their interest area into your CRM. Your email messages and banner ads should match the topic that brought them to your site, If they were interested in carpeting, show them a carpeting banner, not a hardwood flooring banner.

 

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