Imagine having your staff spend hundreds of hours writing articles each quarter, but seeing no benefit to your company.

Many companies experience this problem.

Writing content for websites can be a time waster - eating up hundreds of hours.

Just imagine making the mistake of investing many days into writing an article that nobody reads and produces no sales. That is what happens when companies give writers free reign.

Some topics are winners that attract new customers and some topics are clunkers that are a waste of time to write.

Don't let Jimmy Olson decide how your budget for content is spent. Imagine what kind of newspaper would look like if every reporter could decide what they wanted to write about and how many hours they could  commit to a single article.

Because of this, it is best to establish an editorial strategy before a writer begins writing.

This is where we come in. We help you answer these questions:

• Who is the target market for our product and service?
• What article topics will attract our target market?
• Once they find themselves on an article's page (after a Google search), how do we turn them into paying customers?

We Provide Editorial Guidance to Your Staff

We give your staff the topics they should write about. Our services put bait on a hook and place in water. Then you reel the client in.

We act as your Perry White.

Instead, we should you how to attract your best type of customers effectively and sell!

We are aggressive and understand how your potential customers consider who to buy from.

Additionally, your PR staff are accustom to writing sales copy. We tell you why "overly boastful" text just does not result in sales.

Our topics are directly traceable to ROI. You will be able to track how many sales you received from our guidance

Use Your Sale-Facing Staff to Write

We think it is a mistake for companies to farm out writing to freelance writers who are not customer-facing.

Seasoned reporters may not be a good choice for writing for your articles. Reporters are more interested in the "greater truth" and the common good. Astonishingly, you may pay for a pricey article to be published on your site and receive and article that "basically" tells your customers to buy from your competition! They just don't "get" what articles produce sales. All articles are the same for them. They are there to entertain an existing reader base. Don't try to be a newspaper. You want to attract new customers to your site through highly targeted articles.

Instead, we work closely with the "in the know" staff inside your company - those who are closest to the customer and know how a customer thinks - to plan out your approach.

It is a more efficient use of your time to have an employee write who has never written before. They create a first draft, which is "polished" by a editor - like us.

Chances are, good qualified writers are already among your staff. We help you identify them. Then, all they need to do is write about the topics we identity and in the way and format we give them.